Soccer & Sound

Brand Identity / Campaigns & Content / Events & Experiences

Client: Showcase Atlanta
ROLE: Branding, Campaign
Year: 2026

Partners

Sol Fusion · ONE MusicFest · Delta Airlines · UPS · City of Atlanta

The project

A Celebration of Soccer & Sound brought live music, local businesses, and soccer fans together at Atlanta’s Piedmont Park for a World Cup final watch party. Presented by Showcase Atlanta and produced by ONE Musicfest, the event combined live entertainment with food, family activities, and community programming.

I developed campaign graphics spanning the main event promotions, performer announcements, vendor recruitment, and individual business features. Working within the event’s branding, I paired oversized typography, artist photography, and stadium-inspired backgrounds with a consistent black, red, and white palette. Reusable templates connected the materials while giving each performer and vendor their own presence.

Headlined by Ludacris and Pastor Troy, the event welcomed 30,000 visitors, making it the largest World Cup final watch party in the eastern United States. My work supported the promotional rollout across headline announcements, artist features, and local-business programming, bringing the event’s many elements together through one cohesive campaign.

The scope

58Total graphics

Main flyers: 2
Individual graphics: 13
Vendor graphics: 40
Recruitment graphic: 1
Reusable templates: 2

Headline campaign

Ludacris headline announcement flyer for Soccer & Sound

Headline Announcement / Full Event Lineup Flyer

Artists & DJs

A consistent system across 13 individual graphics.

Vendor recruitment

BRINGING LOCAL BUSINESS INTO THE CELEBRATION.

A dedicated vendor recruitment campaign to attract Metro-Atlanta businesses, from food and apparel to art and handmade goods, to be part of the event.