RenderATLFest 2023
Brand Identity / Campaigns & Content / Events & Experiences / Motion Design
- Client
- Render ATL
- Role
- Branding, Campaign, Motion
- Year
- 2023
Partners
Milk & Cookies Festival
The project
RenderATL Fest was a live music event powered by Milk & Cookies during RenderATL 2023. Held on June 2 at Atlanta’s Historic Fourth Ward Skatepark, the festival brought together DJs, food vendors, and a headline performance by KAYTRANADA.
I designed promotional graphics, stage visuals, and materials for the production team. I carried the festival’s arcade-inspired look from countdowns and ambassador posts into maps, signage, wristbands, and credentials. Pixel typography and an illustrated skatepark tied the pieces together, while color helped staff distinguish access levels at a glance.
The festival drew more than 6,000 attendees. My work supported the event from the first announcements through show day, helping guests find their way from rideshare drop-off to the venue entrance and giving the production team a clear run of show and credentials for artists, media, and staff. The same visual identity carried onto the stage through animated graphics.
The scope
- Campaign Graphics
- Stage LED Motion Graphics
- Wayfinding
- Print, Credentials & Signage
Campaign rollout
On-Site Signage
Getting in & getting around
Access & show operations
STAGE VISUALS
THE RESULT
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