Atlanta Beltline Fest
Brand Identity / Campaigns & Content / Events & Experiences
- Client
- Atlanta Beltline, City Of Atlanta
- LOCATION
- Atlanta, Georgia
- Year
- 2026
The project
Atlanta Beltline Fest brought music, soccer, food, and community programming to Pittsburgh Yards for a free, family-friendly weekend. Its 2026 edition paired World Cup watch parties with performances by artists including Busta Rhymes and Tobe Nwigwe.
I developed campaign graphics and event collateral across the festival’s main promotions, artist announcements, vendor features, and attendee information. A coordinated system of bold typography, textured backgrounds, and colorful geometric accents connected the materials, with reusable layouts that accommodated a wide range of talent and programming.
The project resulted in 91 graphics supporting the two-day festival, from the announcements audiences encountered beforehand to the meetup map and VIP menu used to plan and navigate their experience. Together, the materials gave the festival a consistent presence across promotion and practical event communications.
The scope
- Individual graphics
- 36
- Vendor graphics
- 49
- Main flyers
- 2
- Reusable templates
- 2
- Route map
- 1
- VIP menu
- 1
Festival campaign
The hero event poster, anchoring the festival campaign and unifying music, soccer, culture and community.
Artists & performers
A reusable layout across 36 individual graphics.
Vendors & activations
49 Vendor Graphics.
Getting there
Connecting the city to the festival.
Custom route graphic for Union walk and run meetups.
VIP Lounge menu
Extending the festival identity into attendee materials, including a custom cocktail menu for the VIP Lounge.
Next project
Sol Fusion NYE 2027